Three years after Pebble launched its, and one of the first, smartwatches on Kickstarter, the company has announced that it will be using the crowdfunding platform to release its next generation smartwatch, the Pebble Time.
The original Pebble smartwatch was a great product at the time and forged the way for much larger companies such as Samsung, Google and Apple, but as these companies have started to develop much more sophisticated wearables, the Pebble smartwatch was starting to look pretty dated.
However, the new Pebble Time looks every bit as good as its competitors, if not better. The previously bulky device has been scaled down and is now 20% slimmer than its predecessor. The housing now also has a slight curve in order to fit better around the wrist.
The new Pebble now also has a colour e-paper display, which can be left on continually and still have 7 hours battery life. It also has a microphone, which can be used to send short voice replies to messages and notifications. Like the original, it is water resistant, and now also comes with a scratch resistant Gorilla Glass screen.
One of the biggest changes to the new Pebble is its new operating system, which is based around time (hence the name) and arranges alerts on a chronological
After the original Pebble raised over $10 million (£6.4 million) on Kickstarter, establishing itself as a contender in the burgeoning smartwatch market, you could question why they have gone back to Kickstarter to fund their latest venture. Eric Migicovsky, Founder and CEO of the company has responded to that by saying :
“The reason why we’re going back to Kickstarter is because we’re still a small company. We’re battling the largest company in the world. And we want to speak directly to our community. We want to bring it directly to the people who matter”.
The community is obviously listening as this time round the campaign raised almost $10 million in 24 hours, with 43,000 backers choosing to put a down payment of $179 (£115) on the new Pebble (it will be $200 when it goes on general sale) and wait for it to be shipped in May, even with the eagerly awaited Apple Watch scheduled for release in April.
It looks like Apple’s got competition on its hands.
What do you think of the new Pebble Time?