BlackBerry is to launch its latest smartphone, the Passport at events in Toronto, London and Dubai tomorrow, and it will go on sale in selected stores immediately afterwards.
Since it’s first appearance back in June, the BlackBerry Passport has drawn attention for its unusual square shape, which the company has adopted in order to break away from the conventional rectangular shape and do away with the need to switch between portrait and landscape modes.
The 4.5 inch HD screen is said to offer a “better viewing experience” for images, videos and documents. Whereas rectangular screens display approximately 40 characters per line, the Passport will display 60 characters per line, which the company says makes it “the ideal device for reading e-books, viewing documents and browsing the web”.
As with many of BlackBerry’s devices, the Passport is being targeted more at businesses than the mass market and a recent blog post cited architects, mortgage brokers and medical staff as professionals who would benefit from its unorthodox dimensions.
In addition to the large touchscreen, the handset will also feature a physical keyboard.
The Passport will go on sale for $599 in the US, which BlackBerry admits deliberately undercuts equivalent devices from its competitors in order to “get the market interested”. The price may vary in other countries due to sales taxes and tariffs.
What do you think of the BlackBerry Passport?