Steve Jobs: There’s a little bit of Steve in so much that we touch

I’m not one for public gushing. I know many of my more cynical friends will wince or sneer when they see that I’ve posted about Steve Jobs’ untimely death, but being one of the bigger Apple fan’s in my circle, albeit with a critical eye as many of my previous posts will demonstrate, I felt the need to say a little something and remind us all that his influence cast much wider than the cool gadgets with the fruity logo.Steve Jobs - RIP

As I sit here writing on my Macbook Air, with my iPhone beside it, deciding whether or not to take my iPad along with me for a long weekend in Scotland, it’s clear that I find great joy and achieve incredible productivity thanks to my horde of Apple devices.  Where as I would moan about and swear at my many painful to use Windows PCs that would crash every 4th week, or get a virus easier than I catch a cold… I have always loved using a Mac.  Yes they cost the Earth but I think they’re worth every penny.

The closed system of Apple products that the haters love to slate is one reason why I love Apple – it all just works! No installing drivers to get my MP3 player talking to my Dell PC.  No upgrading the graphics card everytime I buy a new game.  No sifting through endless menus and sub-menus of settings that I don’t understand and where one wrongly ticked box renders my computer useless.apple_macbook_air_11_inch_1

In my former career as a mobile phone ‘buyer’ for two of the largest mobile networks I spent many years selecting and launching a portfolio of mobile phones from the big manufacturers.  I left the industry in part because I was sick of the backwards attitude to delivering what the customer actually wanted or  needed in their life. It was all about launching phones that supported often ill conceived propositions that were built around ‘revenue generating features’ for the networks and there was a desperate ‘technology push’ from the manufacturers.  Tech acronyms were rammed down customers’ throats and networks and the marketing folk forgot the basics of marketing – they focused on delivering products that satisfied their own financial needs, not those of their customers.  The customer was lost somewhere in the middle, buying over-specified phones that did a million things they didn’t need but failing them on the basics.

Apple iPhone

The iPhone changed the mobile and technology sectors forever

A year after I left the industry the iPhone launched and I was gobsmacked.  It was an incredible 2G device that delivered a hundred times more than the truly awful stable of 3G devices on the market.  It focused on usability and features that people really wanted, whether they made revenue for operators or not. Previously charged for add on features like GPS powered maps were now free.

Steve Jobs’ vision had turned the mobile sector on it’s head both in product and commercially.  The sector changed forever and for the better.

I could go on for hours about the impact Steve Jobs made on the technology, music and entertainment industries but the BBC sums up his life much better than I can, but it’s important to point out that Jobs’ influence was much wider than devices and services bearing the small Apple logo alone.

Not an Apple customer or fed up with the haters who don’t understand the big fuss?

Here’s a few reasons why we all should be thankful for Jobs:

  • Windows wouldn’t exist without Apple.Steve Job’s Apple invented the original mainstream GUI (Graphical User Interface) which Microsoft then copied (and some would say butchered) to create Windows.
  • The Android OS wouldn’t be anything like as good as it is without having had the iPhone user experience to clone.
  • Are you touching a screen right now? Most touchscreen-centric devices in the world owe something to the incredible iOS experience.
  • Love the digital animated movies like Toy Story?  Guess who was the driving force behind digital animation filmaker Pixar.
  • Listen to digital music on the move.  We all know that without the iPod the MP3 player market would be years behind it’s current level of sophistication.

Steve Jobs and Apple raised the bar again and again.  His ingenuity, vision and relentless determination means that there’s a little bit of Steve in so many products we use in our lives.


Regardless of everything above, today marks the passing of a guy form humble beginnings who worked very hard building the things he believed in with passion and dedication.

Love him or hate him, he died too young – but he truly made a positive, unforgettable mark on the world.

Rest in peace Steve



About Chris Frost

Chris Frost has a wealth of experience working for mobile phone companies and websites that champion the consumer including ReviewCentre.com and uSwitch.com. He has a passion for helping people find the right products to match their needs whether they are mobile phones, gadgets or broadband services, cutting through the marketing fluff to tell you how it really is. He's candid in his opinons, loves simplicity in form and function, and loves a great deal too!
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2 Responses to Steve Jobs: There’s a little bit of Steve in so much that we touch

  1. luke says:

    I couldnt agree more. Apple converted me to their plethora of user centric products and my personal and creative life has been improved ever since

  2. Hank says:

    Dude, I agree with a lot of what you’re saying, but I think more criticism is appropriate towards the “walled garden”.
    Granted, the it-just-works environment has massive benefits (and I’m using almost exclusively Apple gear to do my work), but there are plenty of downsides as well. Apple’s restrictive selection process is risky and can stifle innovation where they don’t want it. It comes down to a few people choosing (effectively censoring) what is available to the masses*. I believe this is what Android enthusiast love about their platform – it allows more freedom. For most people, this really doesn’t matter – they are “followers”, happy that things are working and shiny. But creative people should care about this!

    Obviously this discusson can get emotional, with people from either side rigorously defending “their” platform, and I can understand that – but it’s often silly… “Stockholm-Syndrome” comes to mind…

    Your point about Android OS being a clone… I think there is give-and-take here. iOS5 is rather a taker :)

    One point I’d like to add to the things we should be thankful for: The ability to legally purchase DRM-free (!) digital content. It was Steve Jobs and Apple who convinced the labels to allow them to sell it, and then drop DRM. Amazon, why are you not listening?

    Needless to say, I’m saddened about the loss. And I love my Apple gear.

    *) just some random examples: iOS & Mac OS App approval; video codec support; java runtime availability in Lion; Final Cut Pro X “missing” features; MMS in early iOS; “natural” scrolling in Lion; …

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