According to Mobile News the new 8 megapixel Samsung Pixon has launched exclusively with Phones4U, backed by a £4.5million campaign. The first adverts will be shown in the ad breaks for X Factor on ITV this Saturday.
Now it seems odd to me that Samsung would spend £4.5 million on advertising for a phone available in only one retailer, especially a high spec, expensive phone like the Pixon. I’ll be very surprised if we don’t see this quickly appear in other retailers and operators stores.
The reason for the speculation is probably related to Carphone Warehouse’s exclusive with the i8510 although that phone was supported by £4.5m worth of adverts.